Featured Guests: Kyle Duford, Jordan Bryant
A former magazine editor with a focus on the outdoor and sports industry, Kyle has successfully merged design, sales and best practice into his ecommerce career. His knowledge of the space and how it relates to ecommerce is unparalleled, working with companies like Dr Martens, Chrome Industries, KEEN, Nau, Xterra Wetsuits, Retül, Ski Racing, Rudy Project, SKORA Running, Blue Seventy Wetsuits, Nuun, Endurance Conspiracy, Inside Triathlon and Carmichael Training Systems, among others.
His specialties of both on- and off-site optimization, plus his digital marketing and A/B testing acumen is the basis of how he builds teams focused on a “test, learn, repeat” philosophy. Kyle is also an expert email marketer and has had many campaigns on Campaign Monitor’s annual Top 100 list. He has led teams by collaborating with buyers and merchandisers, producers and marketing specialists, site managers (domestic, European and Asian), and analysts to fulfill an overarching global digital/ecommerce strategy.
As a Magento expert, he was also a 2012 Webby Award honoree for Best Practices. He is a noted speaker on oft-controversial topics on the direction of ecommerce.
Here are the highlights of our conversation with our guest:
Rapid Fire Questions
Innovation is being the first one to go through a brick wall successfully. It’s doing something that nobody else has done.
There is not a day that goes by that I’m not surprised by somebody that I work with or somebody that I just met. So being open to that is important.
I F**king Love That Company by Bayard Winthrop
Raising the Bar by Gary Erickson
We are enabling up Europe in a way that has never been opened before for our brand.