Featured Guests: Michael McGuire, Jordan Bryant
Mike McGuire is the Vice President of Research in Gartner for Marketing Leaders which specializes in mobile marketing, guiding digital marketers on how context, community, location and time converge on a consumer’s mobile device to change the relationship between customers, prospects and brands. He is responsible for the mobile marketing research agenda and also covers the online music segment specifically, digital distribution and also looks after Gartner’s coverage of legal and regulatory issues that affect media companies.
Here are the highlights of our conversation with our guest:
Rapid Fire Questions
Polyurethane foam and neoprene wetsuits.
25% idea, 75% execution. What turned Apple around was the focus on execution and not just pure innovation and ideas.
That inertia is a really hard thing to overcome. I’m not an advocate of going towards the bright and shiny object but inertia is really a hard force to deal with.
Insanely Simple by Ken Segall
The Wall Street Journal
We are exploring how organization and marketing teams are focused around mobile. We are seeing in our research that mobile marketing is increasingly becoming a shared responsibility within marketing organizations. This is good but can also be potentially negative because, as the old adage goes, if it’s everybody’s responsibility, it’s nobody’s responsibility.